Q1 2021 Performance of Top Fashion Games on Android in Europe

In the first quarter of 2021, fashion gaming enthusiasts in Europe engaged with a variety of Android apps, demonstrating varying trends in downloads, revenue, and active user metrics. Data from Sensor Tower offers a glimpse into the performance of these applications.

Project Makeover started the quarter with substantial revenue, peaking at over $550K in the first week of January and then experiencing a gradual decline to around $419K by the end of March. Downloads for the game showed a sharp decrease from nearly 920K in the last week of December to approximately 315K by March's end. Weekly active users followed a similar downward trend, starting at over 1.5M and decreasing to around 1.3M.

Covet Fashion: Dress Up Game saw its highest revenue of over $100K in mid-January, with a slight dip to about $50K by the end of March. The game's downloads witnessed fluctuations, with a peak at over 34K in early January and settling at around 12K in late March. Active user count also experienced a decrease from roughly 168K to 139K in the same period.

Producer: Choose your Star had its revenue grow from around $11K to over $37K in early January and then saw a notable increase to nearly $38K towards the end of March. Downloads surged from about 53K to over 62K in early January, with a subsequent rise to approximately 39K by the quarter's end. Weekly active users showed an overall increase from around 44K to over 73K.

Avatar Life - Love Metaverse exhibited a revenue trend starting at approximately $26K and ending the quarter with about $15K. Downloads saw a peak of nearly 50K in early March, with a slight decline to around 31K by the quarter's conclusion. Active user numbers peaked at over 321K in early March before falling to about 293K.

Super Stylist Fashion Makeover experienced a revenue fluctuation, starting at close to $29K and seeing a dip to around $15K by the end of March. Downloads displayed a more stable trend, with an initial count of approximately 176K decreasing to about 126K. Active users for the game remained relatively stable, starting at over 1.4M and finishing the quarter with around 1.1M.

These figures only scratch the surface of the rich data available at Sensor Tower, where further insights and detailed analyses can be found to understand the dynamics of the fashion game category on Android in Europe.